The Super Bowl is a vital day for ads. Companies spend big to showcase their products and services to millions of viewers and this year, a record amount of automakers focused solely on featuring their new electric vehicles, reports Vox

“We’re in the early stages of the biggest transition in the auto industry since the car was first invented,” said Nick Nigro, head of the research group Atlas Public Policy. “Transitioning to electric is going to transform every facet, every aspect of building and manufacturing vehicles, and that’s a multitrillion-dollar market.” 

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